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Bill Sherer’s We Tie It Fly Shop

Busines Type: Fishing Guide, Shopping, Sporting Goods

Address: 5570 County Rd. M, Boulder Junction, WI 54512

Phone: (715) 385-0171

Contact: Bill Sherer


Guiding fly anglers in Northern WI & MI, daily trips for musky, trout, bass, steelhead & pike. Boat, wade, & float trips. Bill Sherer’s We Tie It Fly shop on Hwy M north. Fly casting lessons & fly-tying classes – in person and online, open 6 days a week year round. We Repair all types of fishing rods.


Monday - Saturday 10am-5pm
Sunday by appointment only

Starting April 1st, 2024:
Monday-Saturday 9am-5pm
Closed Sunday


I Am Bj

Bill Sherer
Fly Fishing Guide, Bill Sherer’s We Tie It Fly Shop

Since the 1970s, I have enjoyed fishing and biking when I get the chance, but just sitting on my patio, listening to the wind in the trees, the birds at my feeders and the solitude of the forest pleases me as much as almost anything else. We are a tight knit community centered on fishing - Boulder Junction is first and foremost a fishing village, that is our claim to fame! All other enterprises within our town are supportive of that concept, they are all welcomed and fit very nicely with our image, all the businesses within Boulder Junction support each other and could not exist to the same extent without that support. Enhancements like the silent sports trails and recreational opportunities are also a huge benefit to our town we are making a difference in the region and other towns are following our lead - it's nice to be recognized as a leader in outdoor recreation in our region. Um, I really don't have much free time.

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