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Busines Type: Jewelry

Address: 10394 Main Street, PO Box 440, Boulder Junction, WI 54512

Phone: (715) 385-0100

Contact: Craig & Jane Mason


We carry the Northwood’s largest collection of fine jewelry in both 14K gold & sterling silver. We feature custom designs from over 200 artisans and specializing in colored gemstone jewelry. We have an extensive selection of chains & charms, rings & earrings, bracelets & necklaces. Repair service & custom orders available. Established in 1997. Family owned and operated. We buy gold & silver. Open all year 7 days/week. Shop online we ship anywhere.
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10am-5pm, Monday-Friday
10am-3pm, Sunday

To ensure smooth, safe and efficient operations, Peeplelures asks that you please follow these guidelines:
1. No more than 5 customers in the store at a time
2. Sanitize hands upon entry
3. Bring any jewelry you handle to the register & we will sanitize and put it back (for this reason we ask that you not let children handle jewelry at this time)
4. The wearing of masks is appreciated but not required.


Pets Allowed


I am

Craig Mason
Owner, Peeplelures

My wife Jane and I are co-owners of Peeplelures, a jewelry store on Main Street in Boulder Junction for over 20 years. I became acquainted with Boulder Junction on family vacations from the Milwaukee area beginning in the early 1960’s. We relocated to Boulder Junction from Madison in 1995 and Peeplelures was established in 1997. I am an active community member, serving on the board of directors of the Chamber of Commerce, Boulder Junction Community Foundation and am a member of the Lion’s Club.

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